Don’t you just love a ‘New Idea’ in business that actually isn’t a ‘New Idea’ at all? Some small business owners find themselves sitting there staring blankly out on to life, getting frustrated because they’re not ‘creative’ and haven’t had a ‘new idea’ for ages. The thing is you probably are creative, it’s perhaps that…
The Sniper ‘It’ll never work!”, they say. “What’s the point?”, they whisper. “You can’t do that.”, they mutter. Inside you’ve got all these plans, ideas and goals. They are bursting out of you, but there’s that one person, that just doesn’t want you to do things that will help your business grow. They tell you…
It ‘aint what you do, it’s the way that you do it….and that’s what…. So recently a client and friend of mine attended an event where they were given the opportunity to speak and tell their story of how they got to where they are right now. He’s a very successful businessman and has changed…
Been thinking about ‘new audiences’ yesterday and today. They say “To get what you’ve always got, you do what you’ve always done.” The logic of that is perfectly fine, but when as a business owner do you realise that the audience you have is not what you want or need and does a lack of…
A couple of years ago I worked with a small business that was very good at what it did. I’d like to think it was a bit of a dark horse or a best kept secret in it’s industry. But what it wasn’t good at was planning. It was terrible at planning it’s business. The…
According to Wikipedia, a ‘Siege Mentality’ is, “Siege Mentality is a shared feeling of victimisation and defensiveness—a term derived from the actual experience of military defences of real sieges. It is a collective state of mind whereby a group of people believe themselves constantly attacked, oppressed, or isolated in the face of the negative intentions…
“Video killed the radio star…video killed the radio star” Did it? Did it really? No of course not, but video is quickly becoming THE go-to method for businesses of any size to market their products and services. At the time of writing this, people all over the country, (maybe even the world), are talking about…
Please spare me two minutes of your time…Now I will not take credit for most of this piece, but I always like to share things that I think are relevant and have something to provoke thought. On a recent trip to the not so sunny country that is Scotland, I shared driving duties with my…