Before I Die…I want to share something with you… This is Candy Chang. Candy Chang is an artist, designer, and urban planner who explores making cities more comfortable and contemplative places. She believes in the potential of introspection and collective wisdom in public space to improve our communities and help us lead better lives.…
How do I get more customers? I do love that question. It should usually be followed up with “I don’t know. What customers are you looking for?” Every business and their owners are different, along with their pricing, strategy and marketing efforts. So here I’ll give you 18 ideas on what you can do…BUT, be…
If you wake up on Monday morning with a groan and struggle to get on with the workday, you may have a case of the Monday blues. There’s no wondering why we hate Mondays – it always seems to sneak up on us, just as we’re starting to relax and enjoy our weekend. While for…
Imagine being proven right, even though you’ve been banging on about things for 10 years and nobody listens? Imagine getting vilified for being correct about a way of looking at things and yet you are called a trouble maker. Imagine that feeling when people secretly whisper in dark corners of the internet positioning you as…
Don’t you just love a ‘New Idea’ in business that actually isn’t a ‘New Idea’ at all? Some small business owners find themselves sitting there staring blankly out on to life, getting frustrated because they’re not ‘creative’ and haven’t had a ‘new idea’ for ages. The thing is you probably are creative, it’s perhaps that…
Been thinking about ‘new audiences’ yesterday and today. They say “To get what you’ve always got, you do what you’ve always done.” The logic of that is perfectly fine, but when as a business owner do you realise that the audience you have is not what you want or need and does a lack of…
A couple of years ago I worked with a small business that was very good at what it did. I’d like to think it was a bit of a dark horse or a best kept secret in it’s industry. But what it wasn’t good at was planning. It was terrible at planning it’s business. The…
According to Wikipedia, a ‘Siege Mentality’ is, “Siege Mentality is a shared feeling of victimisation and defensiveness—a term derived from the actual experience of military defences of real sieges. It is a collective state of mind whereby a group of people believe themselves constantly attacked, oppressed, or isolated in the face of the negative intentions…
“Video killed the radio star…video killed the radio star” Did it? Did it really? No of course not, but video is quickly becoming THE go-to method for businesses of any size to market their products and services. At the time of writing this, people all over the country, (maybe even the world), are talking about…
Please spare me two minutes of your time…Now I will not take credit for most of this piece, but I always like to share things that I think are relevant and have something to provoke thought. On a recent trip to the not so sunny country that is Scotland, I shared driving duties with my…