One of the first things business coaches like me ask is, “What is your target market?”, “Who is your target market?” and then various variations of that question. The trouble is, (and it’s not just you reading this by the way), is that no-one ever taught you how to work out your ‘target market’ when…
Have you got a ‘Value Ladder’ in your business? What am I talking about I might hear you say? Below are some doodles of what a ‘value ladder’ might look like in your business, but if, for a moment, you visualise that what I’m describing happens in EVERY business, or at least should do, if…
In the last couple of weeks of various types of lockdown here in the UK I’ve constantly been asked one question…and I’m going to share an honest answer with you. It’s also fair to say, that a few have called me negative in the last few weeks, but personally I think they’ve got this confused…
