Here we go again. That insufferable time of year when idiots like me tell you to start making goals for your business next year. DON’T. Please DON’T.
Well…not like the way everyone else does it anyway.
What do I mean by this? Are goals completely useless? Of course not. Goals are good for setting a direction, but systems are best for making progress. A handful of problems arise when you spend too much time thinking about your goals and not enough time designing your systems.
That’s the problem…I had a conversation with a prospective client last week, who told me he was frustrated by coaches encouraging goal setting, but not helping them look in the right places for the tools to help them get there. It’s like buying a slightly beat up classic car. You know what it will look like in all it’s finished glory (Goals) but just being given a hammer to get the end result is crazy. Right?
Here are the problems with standard Goal settings…
Problem #1: Winners and losers have the same goals.
Goal setting suffers from a serious case of survivorship bias. We concentrate on the people who end up winning—the survivors—and mistakenly assume that ambitious goals led to their success while overlooking all of the people who had the same objective but didn’t succeed.
Every Olympian wants to win a gold medal. Every candidate wants to get the job. And if successful and unsuccessful people share the same goals, then the goal cannot be what differentiates the winners from the losers. It wasn’t the goal of winning the Tour de France that propelled the British Cyclists to the top of the sport. Presumably, they had wanted to win the race every year before—just like every other professional team. The goal had always been there. It was only when they implemented a system of continuous small improvements that they achieved a different outcome.
Problem #2: Achieving a goal is only a momentary change.
Imagine you have a messy room and you set a goal to clean it. If you summon the energy to tidy up, then you will have a clean room—for now. But if you maintain the same sloppy, pack-rat habits that led to a messy room in the first place, soon you’ll be looking at a new pile of clutter and hoping for another burst of motivation. You’re left chasing the same outcome because you never changed the system behind it. You treated a symptom without addressing the cause.
Achieving a goal only changes your life for the moment. That’s the counterintuitive thing about improving things. We think we need to change our results, but the results are not the problem. They’ve never been the problem. Although that’s what we believe.
What we really need to change are the systems that cause those results. When you solve problems at the results level, you only solve them temporarily. In order to improve for good, you need to solve problems at the systems level. Fix the inputs and the outputs will fix themselves.
Problem #3: Goals restrict your happiness.
The implicit assumption behind any goal is this: “Once I reach my goal, then I’ll be happy.” The problem with a goals-first mentality is that you’re continually putting happiness off until the next milestone. I’ve slipped into this trap so many times I’ve lost count. For years, happiness was always something for my future self to enjoy. I promised myself that once I gained twenty pounds of muscle or after my business was featured in the New York Times, then I could finally relax.
Furthermore, goals create an “either-or” conflict: either you achieve your goal and are successful or you fail and you are a disappointment. You mentally box yourself into a narrow version of happiness. This is misguided. It is unlikely that your actual path through life will match the exact journey you had in mind when you set out. It makes no sense to restrict your satisfaction to one scenario when there are many paths to success.
A systems-first mentality (or how do I get there? mentality), provides the antidote. When you fall in love with the process rather than the product, you don’t have to wait to give yourself permission to be happy. You can be satisfied anytime your system is running. And a system can be successful in many different forms, not just the one you first envision.
Problem #4: Goals are at odds with long-term progress.
Finally, a goal-oriented mind-set can create a “yo-yo” effect. Many runners work hard for months, but as soon as they cross the finish line, they stop training. The race is no longer there to motivate them. When all of your hard work is focused on a particular goal, what is left to push you forward after you achieve it? This is why many people find themselves reverting to their old habits after accomplishing a goal.
The purpose of setting goals is to win the game. The purpose of building systems is to continue playing the game. True long-term thinking is goal-less thinking. It’s not about any single accomplishment. It is about the cycle of endless refinement and continuous improvement. Ultimately, it is your commitment to the process that will determine your progress.
So as you look into the next year for your business…if you set goals, that’s great. But more importantly, it’s about how you get there. There’s no point in saying you want more customers and clients if you don’t know how to get them or have the tools to attract them. That’s where the gold is when it comes to achieving those goals that idiots like me help you come up with.
Book FREE 30 Minute FOCUS Session with Marc HERE and lets get you moving forward now…without the daft goals!