How do you sell more?
Tell them a story…
When was the last time you were ‘sold’ too? How did it make you feel? Did it get your back up?
Imagine a double glazing salesman knocking on your door and telling you that your windows and doors are crap? What would you do? Probably shut the door in their face…unless your windows and doors are that crap of course.
The days of the ‘hard sell’ are gone. Well they should be anyway. Customers and clients want to feel empowered and they want to feel that they have the choice and that truly the ‘buying decision’ is in fact their choice. (Even though there are a million studies showing that as much of marketing your business is in fact subliminal, but that’s for another day).
But if you dig a little deeper, you’ll find that stories are one of the most powerful influencers in the world. Since the ‘day-dot’ to this very day, stories and parables are recited daily. Some would say that religion is what it is, because of the power of stories. So it’s interesting to see more and more people beginning to show themselves and their businesses in the light of stories. But I’m NOT talking testimonials. Unfortunately there are too many businesses falsifying them, and whilst they are important to any business, they can no longer be relied upon to get a new customer or client, ‘over-the-line’, so to speak.
In the last few years businesses have begun to show themselves in their best light by telling stories and case studies. Showing the customers exactly what they do, how they do it and most importantly, why they do it. It’s relatable and authentic. And let’s be honest…no-one can tell your story the way that you can. No-one.
Every successful story has a structure
And one the most important factors is that the story isn’t really about you…just like your business. It’s not about you.
I’m running a one day workshop where I’m going tostados how you how to leverage your stories and case-studies to get more customers and fans. I’ll show you how understanding and knowing what the difference is between a ‘Hero’ and a ‘Guru’ and how just using simple words, like the businesses of Apple, Jon Lewis and Amazon can change peoples perceptions and encourage a purchase, a subscription or a business relationship with your company and brand. (If you’d like to join us in October, just follow this link : LEARN MORE)
Until then. Sit and think about what stories would best show your business in it’s best light and show how valuable you can become to your ideal customers and clients.
Speak soon,
Marc
