This morning I spent some time in a Leicester Business Networking at an event called the ‘Creative Coffee’, billed as an event where creatives can meet, network and talk about their projects. Today’s guest speaker was Dr Rachel Graham, Reader in Creative Industries, Leicester Castle Business School. Stop yawning…I can hear you yawning. And if…
Been thinking about ‘new audiences’ yesterday and today. They say “To get what you’ve always got, you do what you’ve always done.” The logic of that is perfectly fine, but when as a business owner do you realise that the audience you have is not what you want or need and does a lack of…
Have you ever thought of a ‘great business idea’ and then when you got home, completely forgotten what it actually was? Have you ever seen something on a night out and thought, “Wow…now I’d like to try that with my business”, only to have a few too many sherbert’s and cant remember for the life…
A couple of years ago I worked with a small business that was very good at what it did. I’d like to think it was a bit of a dark horse or a best kept secret in it’s industry. But what it wasn’t good at was planning. It was terrible at planning it’s business. The…