Please spare me two minutes of your time…Now I will not take credit for most of this piece, but I always like to share things that I think are relevant and have something to provoke thought. On a recent trip to the not so sunny country that is Scotland, I shared driving duties with my…
I want to talk about something that can help you grow you and your business and also clear up some misconceptions about what I do as an individual.
I’m writing to you from the future and want to tell you how successful you’ve been…
Many psychologists know that it’s much easier to describe something that has already happened than to describe something that is going to happen in the future.
Many years ago, Henry Ford, (no relation, but right now I’ll take it), founder of Ford Motors, was involved in a libel trial with a Chicago Newspaper that accused him of being ‘ignorant’.
In an attempt to prove their case, the lawyers for the newspaper put Mr Ford on the stand and asked him a series of questions designed to ‘prove’ their assertion he was indeed ignorant.
A few years back, when you had a product or service to sell what did you do to get the word out? You tried press releases, television ads, paper ads, cold calls, banner ads, display hoardings and any other means you could afford. Business went to those who had the largest marketing budgets.